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Santa Monica, CA (PRWEB) January 31, 2012

In the spirit of votes in 2012, Fire calls out eight tips for developing an online marketing strategy GoTV political or campaign in the cloud. If there ever year when the technology has moved democracy there in 2012. The amount has not been seen this money spent to drive the election results, the page that uses new technologies best position yourself for success in November.

best practices tips will help the trend of the campaign that uses technology to get more supporters on election:

1? Use IVR to identify voters.

GoTV

effective strategies need to identify the initial campaign to support their drive for an election on election day. Interactive Voice Response technology allows you to send the survey to the field and get the data directly into your voter file. Automation of IVR technology allows you to do surveys on a large scale at a fraction of the cost of hiring a call center. Scalability and cost effectiveness make the IVR is an important component of the strategy for winning campaigns to identify voters.

2? Increasing the number of calls with dialer forces.

Manual dialing is a memory

far. If you are still quick hands from your call sheet to maximize your volunteer time and did not reach enough voters. High speed connection, dial-up power, calls through your voter files in the 2-3 times speed Manual Dial. Facilitate automatic dialer calls with skipping bad numbers, signals and voice messages that are busy. Volunteer-call you will find the time to become more efficient and more enjoyable. In addition, cloud-based software to organize your volunteers and make calls from home and remote locations of their own.

3

? SMS to communicate a call to action.

successful political campaign to quickly route a call to action for fans. In 2008, the Obama campaign how effective SMS can be a tool to quickly organize supporters. Since 2008, more promotions using SMS to manage their field programs. In Massachusetts, Scott Brown can use text to send quick call to action. When his opponent appeared in radio programs, Brown texted his supporters to call the station. 90% of calls to the station are from supporters of Brown.

4? Robocalls more dynamic with IVRs navigate.

Political robocalls are tried and true method to quickly get your message to thousands of voters. To navigate IVR, you can customize your message to the issues and values ​​that are important to voters. Voters can choose from a selection of issues that are important to them and hear the candidates positions on these issues. These messages are customizable, you can communicate very specific information about the issues and the polling place is very targeted.

5? Integrating your website with a campaign platform of your phone.

voter successful outreach program should be made readily available to volunteers. In the 2010 election, has a number of innovative campaigns, volunteer to call home by providing a link to the system increased dramatically AutoDialer and GoTV call number. By creating a volunteer portal to the dialer on the campaign website, you can volunteer you to call home at their own facilities and competent to vote.

6? Optimize your social network campaigns with targeted messages.

In 2008, presidential election, social media revolutionize the way candidates connect to voters and supporters involved. Obama campaign supporters gathered through Facebook, YouTube and Twitter. However, the “Like” on Facebook, YouTube view or blogs on Tumblr does not directly affect the ballot box. Now the campaign each must answer key questions: How do we move the following digital real volunteers? Digital followers who feel connected to the campaign will be more likely to move from online to offline volunteer supporters.

7?? Link your Voterfile data with geo-targeted ads on your website.

Today ad network can deliver targeted advertisements

high to voters and should be a staple in your advertising strategy. You can link your web content to your Voterfile data to create a web ad “smart” that lets you aim your message to the voters in a specific area or demographic. Your ad should be relevant to voters who watch ads, single mothers, athletes and students (for example) should have a specific, customized content relevant to the issues they tend to worry about. Working through a data collector, you can connect an IP address to the people in your voter file, and your campaign can deliver highly targeted messages.

8? Strategies complement your existing advertising with Video and Rich Media.

web content, saturated with advertising, and it is increasingly difficult to sift through banner ads and pop-ups that come with the way we are looking for content. That is why it is important for your ads to mimic the content people want to find. Streaming content is more likely to generate attention. Video and multimedia, you can communicate with interesting stories as static banner ads can not be. You can also do interactive advertising with Flash or HTML5 to create an interactive experience (such as quizzes, games or widgets of information) without the user having to leave the site they had visited.

There are many ways a campaign can take advantage of cloud technologies to increase awareness and support for conducting the election. For more information on how you can get your campaign running in the cloud, visit our GoTV best practices pages.

Fire Calls

powerful voice and text platforms, campaigns can reach thousands of voters and supporters and get immediate feedback almost immediately.

For more information, please visit or call 877.897.FIRE http://www.callfire.com.

Call Fire:

Fire

call is a voice and text platform that helps companies to reach customers, increase revenue and sales increased. We make a simple phone messages. Calling the Fire products include Business Text Messaging, Voice Broadcasting, toll-free numbers, local numbers, Call Tracking, IVR, dial-up power to an agent and more. Analytics allows users to 50,000 calls us to reach customers more often with the help of text marketing, virtual numbers, autodialers and mobile messaging. To learn more about how to grow your business, please visit http://www.CallFire.com.

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